21 Lessons Learned from My First Year of Blogging (Part 1)
This week marks the one-year anniversary of my first blog. Experts say blogging is very important for expanding your social media presence, which supports other marketing efforts. But I wanted to try...
View ArticleLinkedIn’s Top 5 % Most Viewed LinkedIn Profile Complaints: What’s the Big Deal?
I am not an apologist for LinkedIn, but really, people need to lighten up about LinkedIn’s recent “Top 5 (or 1) % Most Viewed LinkedIn Profile” complaints. So many bloggers are complaining about...
View ArticleWhy Eminence Building is a Must
So you’re reading an article or web surfing. You notice a competitor being quoted or published and wonder who died and made him or her the big expert. After all, you know at least as much as that...
View ArticleGetting Your Message Out
When clients ask me to get their message out they often want me to build them a media list. But a media list alone is not going to cut it anymore, especially because the definition of media has...
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